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Adwords Re-marketing And Traditional Marketing: It's About Alignment

Posted by Adam Kushner on Thu, Dec 19, 2013 @ 15:12 PM

In repair shop marketing, small business marketing, Auto Repair Shop Marketing, advertising, adwords, google adwords re-marketing, automotive google adwords

Line Up Your Auto Repair Shop's Traditional Marketing and Google Adwords Re-marketing for Best Performance.

How often do your customers rotate their tires or get an alignment?  Not often enough, right?  The abnormal wear and tear that occurs happens slowly and often isn't visible, until it's too late.

The same can be said of getting a brand new Google Adwords Re-marketing Campaign, and just throwing in onto your current marketing plan.  After a while, you'll notice that things just aren't working as smoothly and effectively as they should.

connect-your-offine-marketing-to-digital-sources

But, Google Adwords Re-marketing for your auto repair shop is a powerful tool when used with traditional marketing like direct mail postcards, customer relationship management post cards, and many other forms of print marketing.   The balance of having your customers see a card in the mail and then the same image-- for instance, that end-of-year sale on tires- on a website or video the next day steers them back to your website (or even the phone) to make that appointment.

Let's jump straight to an example.

Mark owns a car repair shop and is about to send a direct mail campaign to a list of 5,000 people.  The standard has always been to give coupons on the postcards to encourage customers to come in for service.  Mark decides to try and get the people who receive the card to interact digitally.  He puts a QR Code And Unique URL on the post cards.  In addition to the coupons, Mark is giving away a Garmin GPS Head-up Display to people that enter online.

Adwords Re marketing Requires Alignment With Traditional Marketing

Mark builds a landing page on his website for the campaign.  It has a simple form asking for the customers name and email address.  After the customer enters their name and email, the form thank you page has links to the car brands Mark's car repair shop specializes in.  Some customer click through to these after submitting the form.  His website sends a thank you/confirmation email to the customer as well, with copies of the coupons.  It also let's the customer know that Marks repair shop will be emailing them as the give-away progresses.

By implementing Google Adwords Re-marketing with his direct mail campaign Mark build a list of prospective customers in his new adwords audience.  For every post card the customer received, they had many more impressions from Mark's auto repair shop online.  In some cases the customers where also entered into the Brand Specific Re-marketing campaigns.  The personalized, targeted online marketing increases the effectiveness of the direct mail campaign.  

Are you using Google Adwords Re-marketing yet?  Want to learn more?  Read how Google Adwords Re-marketing: Nothing Like Buying a New Car

Learn More About Our Advanced Google Adwords Campaigns